Coaching with NIL Nick
Turn your athlete into a brand.
Nick built the Mr. Spladle brand past 100K followers across Instagram, TikTok, and Facebook. Then he took Lucy Milgrim from zero to 300K+ followers and helped her turn it into real income. Now he shows athletes in every sport how to do the same. Grow the following, build the brand, and turn attention into sponsorships, NIL, and real income.
For athletes and sports parents • Lambs become Lions
Instagram · TikTok · Facebook
The problem
Most athletes are invisible online.
The talent is on the field, the mat, the court. The following isn't. Most families post clips into the void with no plan, no brand, and no real way to grow. So the clips never add up to a name, the sponsors never call, and the money other athletes are making gets left on the table.
No plan
Random posts, no system, no real growth. Clips going up and disappearing.
No brand
A feed that doesn't say who the athlete is or why anyone should follow.
No income
Attention that never turns into sponsorships, NIL, products, or deals.
Who you work with
The dad who actually did it.
Nick didn't study social media. He built it. He grew the Mr. Spladle brand past 100K followers across Instagram, TikTok, and Facebook, starting from his own son.
Then he proved it wasn't a one-off. He took Lucy Milgrim from zero to 300K+ followers and helped her monetize her platforms, so today she's making real money from her social media. Same system, someone who wasn't his kid, built from nothing.
This isn't theory. It's the system behind @mr_spladle, and the accounts Nick has built since, like Lucy Milgrim.
What you build
What Nick helps you build.
Profile and positioning
A page that instantly says who the athlete is and why to follow.
Content that grows
Hooks, formats, and a posting system built for athletes, not generic advice.
The angle that sticks
The story and identity that make the account impossible to scroll past.
Growth with intention
Turn random posting into a system that actually adds followers.
Sponsorships and brand deals
How to look professional to brands and open the conversation the right way.
Monetization paths
Sponsorships, NIL, merch, products, and content income, built on a real audience.
NIL navigation
Understand what's allowed where you are so you move smart, not blind.
A long-term asset
A brand that keeps working past one season and one highlight.
Honest fit
Who this is for.
This is for you if
- You've got an athlete with real talent and want a brand to match
- You're ready to post consistently, not just once in a while
- You want to open the door to sponsorships, NIL, and income the right way
- You'd rather build a long-term asset than chase one viral clip
This isn't for you if
- You want overnight virality with no work behind it
- You're not willing to show up and post consistently
- You expect guaranteed NIL checks or sponsor deals
- You want someone to hand you results instead of building them with you
Programs
Three ways to work with Nick.
Start where you are. Move up when you're ready.
The Brand Builder Course
One-time payment
For families who want a clear plan and to build it themselves.
- Full video course: document, grow, and monetize your athlete's brand
- Profile setup, content system, and growth playbook
- Sponsorship and NIL basics explained simply
- Go at your own pace, keep it for good
The Cohort
One-time payment
For families who want guidance, accountability, and a group going through it together.
- Everything in the course
- 6 weeks of live group coaching calls, one per week
- Private group for questions and feedback
- Content frameworks built for athletes
- Sponsorship and NIL basics walked through live
Done-With-You
One-time payment
For families who want Nick building it with them directly.
- Direct 1:1 coaching with Nick
- 6-week build: profile, positioning, and content plan, done with you
- Hands-on help with highlight and competition content
- Sponsor and partnership outreach built around your athlete
- Direct access to Nick throughout
Limited to a few families at a time.
The process
How it works.
Pick your program
Course, cohort, or done-with-you. Start where you are right now.
Build the foundation
Profile, positioning, and the angle that makes the account memorable.
Run the content system
Hooks, formats, and a posting plan built to grow, not guess.
Grow and monetize
Add followers with intention, then open the door to sponsorships, NIL, and deals.
The proof
Real accounts. Real followings.
Nick isn't selling theory. He grew the Mr. Spladle brand past 100K across Instagram, TikTok, and Facebook. Then he took Lucy Milgrim from zero to 300K+ followers and helped her monetize her platforms, where she's now making real money. It worked with his own son, and it worked with someone who started from nothing. Same system, different person.
See it for yourself
These are real numbers from accounts Nick has built, including growing Lucy Milgrim from zero to 300K+ followers and helping her monetize her platforms. The coaching programs are new. Your results depend on your work, your athlete, and your consistency. No income or NIL outcome is promised or guaranteed.
Questions
Straight answers.
Is this for parents or athletes?
Both. Parents managing a young athlete's brand and older athletes running their own page both fit. Nick adjusts to whoever is driving the account.
How do I know this isn't just luck with his own son?
Fair question. Nick grew the Mr. Spladle brand past 100K, which is his son. But he also took Lucy Milgrim from zero to 300K+ followers and helped her monetize her platforms, and she's not his kid.
Same system, two different people, both built up from nothing. That's the point. It's a repeatable process, not a one-time fluke.
My athlete isn't a wrestler. Does this still work?
Yes. Nick built his proof in wrestling, but the system is platform mechanics: profile, hooks, consistency, and engagement. The sport changes the footage, not the system. Any athlete with real moments to film fits.
What about NIL? Can high school athletes get paid?
High school NIL is decided state by state, not by one national rule. Most states now allow some form of it with restrictions, a handful still ban or heavily limit it, and there is no federal law yet.
Common rules include parental consent for minors, no use of school logos or team marks, and disclosure requirements. Nick helps you build the brand and audience that make opportunities possible and helps you understand the landscape.
This is not legal or eligibility advice. Always check your state athletic association and your school before signing anything.
Do you guarantee sponsors, NIL deals, or going viral?
No. Anyone who promises that is selling you something. What Nick gives you is the brand, the audience, and the system that make opportunities possible. The work, and the results, are yours.
Do I need a big following to start?
No. Building it is the whole point. Lucy Milgrim started at zero. The course and the cohort are built for accounts that are just getting going.
What's the difference between the cohort and done-with-you?
The cohort is group coaching. You do the work with guidance and a group around you. Done-with-you is Nick building it with you directly, one on one, with hands-on help. Limited spots.
How much time does this take?
Realistic and consistent beats intense and short-lived. Nick gives you a system you can keep up with around school, training, and competition.
Is this the same as the Mr. Spladle store?
Different things. The Mr. Spladle store sells the digital products like The Spladle System and the Wrestling Parent Playbook. This is where Nick coaches you to build your own brand.
Lambs become Lions
The talent is already there.
The following is the part most families never build. Nick did it for his own son and grew Lucy Milgrim from zero to 300K+. He'll show you how.